Blazing the world of true blue culture and couture, SEGA announces the launch of @SONICSTYLES!


Everyone’s favorite hedgehog is springing into action, and it looks like things are trending to blue.  
Starting Wednesday, a newly launched Instagram  kicks off — @SonicStyles, and Sonic the Hedgehog will now bring all things stylish to the popular platform.

The new @SonicStyles Instagram is elevating Sonic into the world of fashion, lifestyle and art. It will provide trend-conscious fans the opportunity to keep up with the latest Sonic inspiration in the space. It will start by introducing the world to a handful of collaborations that showcase Sonic in a new light including:

Han Cholo Silver Sonic Sneaker Pendant

Signorelli Sonic Coffee Break fashion top (Get 10% at www.RecycledKarma.com with code SonicStyles)

Fashion’s Favorite Artist: Donald Robertson x Sonic Collaboration Piece  
Tomy Sonic Boom Action Figures: NYC Times Square Adventure
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This year marks the 25th anniversary of Sonic, and this extension is just one example of how SEGA and Sonic have something for everyone planned to celebrate this year.  This initiative is focused on creating a dialogue with the “Blue Blur’s”  fans and many leading artists, designers, and influencers  who consider Sonic an iconic character that has impacted them over the years.

The Instagram page is the perfect destination to share Sonic-inspired design, style and fashion tips, and more.

@SonicStyles will give fans a chance to see Sonic’s cool attitude as reflected in lifestyle culture through a variety of fun collaborations and activations across fashion, art and much more.  The @SonicStyles initiative is meant to be additive to all of the other exciting efforts that will soon be announced for the more traditional gaming fan.

Be sure to follow along for the most up-to-date information on Sonic (as well as some sweet giveaways)!

About SEGA® of America, Inc.:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Games Co., Ltd., a worldwide leader in interactive entertainment both inside and outside the home.  The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.  SEGA of America’s website is located at www.sega.com


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